Privacy protection information regarding marketing communications and personalization
First and foremost - your privacy is important to the BMW Group.Oy BMW Suomi Ab, company ID FI 0988005-9, registered address Äyritie 8c, 01510 Vantaa, Finland i, is the controller of the personal data mentioned here. We act in the interest of our customers and want to be transparent regarding the purpose of the personal data processing regarding marketing. We would like to explain here how we use personal data in particular to adapt our marketing and make it as relevant and interesting as possible for you.
Who will receive your data and contact you for marketing purposes?
If you have consented to marketing, your personal data will be stored and processed by us. Selected personal data will further, for the purposes set out below, be shared with Bayerische Motoren Werke Aktiengesellschaft, Petuelring 130, 80788 München who may process your personal data and contact you in the ways you have chosen, for marketing purposes. In addition, selected personal data will be shared with your contractual partners and workshops (i.e. the dealers/agents you have indicated as your preference, where you purchased your vehicle, made a service or consultation visit with or your regional partner) who may process your personal data and contact you via the channels you selected for the purposes listed below. Updates to your personal data may be shared with said partners.
What type of marketing communications can you expect, and through which channels?
If you have consented to marketing, your personal data will be stored and processed for the purpose of providing you with selected personal marketing communications and information about BMW Group products and services (including BMW Group brands) and for sending customer care communications (for example, service information or customer care and prospecting programs). Such communications include, for example, the latest news about BMW Group products (including BMW Group brands), selected offers or invitations to exclusive events. You will only receive marketing via the channels you have consented to.
Which data is transferred to selected BMW Group companies, contract partners and workshops?
If you subscribe to our marketing communications, we may share your personal data (your contact information, identification details, your vehicles, your consent to marketing communications, other information/preferences, marketing campaigns, participation in customer/prospect programs) with Bayerische Motoren Werke Aktiengesellschaft (BMW AG) and with your contractual partners and workshops (ie the dealer/agent you have indicated as your preference, the partners for your car purchases, service and consultation visits). Additional data (e.g. product interest, customer history, vehicle usage data, data from BMW Group apps or websites, recommended actions based on statistical models) may be shared with your contractual partners from whom you have purchased a vehicle in the past three years ( from the delivery date). If you do not have an existing customer relationship with a contractual partner, your data (eg contact information, identification data, your vehicle, vehicle of interest, your consent to marketing communications, marketing campaigns) may be shared with a regional partner.
How does BMW adapt the communication to you? What data is used?
In order not to bother you with irrelevant information, we offer an exclusive information service based on personalized marketing mailings to customize the communication to suit you perfectly. If you subscribe to our personalized marketing mailings, you agree to receive personalized communications based on your interests and preferences and agree that, for this purpose, we process your personal data to create a personal profile for you. All data compiled in your personal profile will affect how we inform you about relevant BMW Group products and services (including BMW Group-branded products and services), customer service and market research. The following information, which you have provided to us or which has been obtained as a result of your use of goods and services from us and from your selected BMW/MINI dealers/agents and workshops, may be processed in your personal profile, such as contact details ( such as name, address, e-mail, telephone number), identification data (e.g. your customer number, agreement number), your vehicles (e.g. VIN (vehicle identification number), ConnectedDrive contracts, service packages, pairing of the vehicle in BMW Group apps, check-control messages), your consent to marketing communications, additional information/preferences (e.g. preferred dealer/agent, date of birth); product interests (e.g. model, vehicle type), marketing campaigns (e.g. email, name, related products), participation in customer care programs (e.g. sent information, event participation), customer history (e.g. receipt of quote, test drives, vehicle purchase information, dealer/agent information, contacts with customer service, purchases in online stores), loan/lease agreement information (e.g. financed amount, monthly cost, contract length, product type, redemption amount), vehicle usage information (e.g. .e.g. mileage, range, battery), data from BMW Group apps or websites (e.g. usage data from BMW Group online accounts), recommended actions based on statistical models, interaction data (i.e. usage data such as receiving e- mail, opening of e-mails, information about clicks on links and content of the e-mail), data from cooperation partners (e.g. data from BMW's mobility app). The data categories, data on vehicle use, data on the use of apps and websites or data from collaboration partners will only be used for profile development if you have given your separate and voluntary consent to the corresponding collection and processing. A detailed list of information about these can be found
here.
How does BMW track and analyze your email usage or other interaction data?
If you consent to marketing, certain interaction data will be tracked and analyzed (in particular email receipt, email opening, link click information and email content) using tracking technology that enables us to tailor marketing content for you and/or optimize future advertising campaigns as well as our email information service. For this purpose, we use our group internal marketing platform and an external campaign management service to send and analyze our communication campaigns. In this way, for example, we become aware of whether our e-mails (temporarily) do not reach the recipient and receive aggregated data on how many recipients have opened the e-mail message, clicked on a link or the content of an e-mail message in general. This is in order to better understand our subscribers' preferences and interests so that we can optimize our future marketing mailings. In addition, we can identify on a statistically aggregated level whether and to what degree a certain advertising campaign was successful.
Where can you find additional information about the processing of your personal data and your rights related to this?
Additional information about how BMW Northern Europe AB and BMW Financial Services Scandinavia AB processes your personal data can be found online in the
BMW Group privacy policy. Via the communication channels specified above, you can also exercise your rights, such as e.g. request information about your data stored by the BMW Group or obtain correction, deletion or restriction of the processing of your personal data. In general, you have the right to:
- request that we provide additional information about how we process your personal data,
- request that we release a copy of the personal data you have provided to us,
- request that we correct personal data that we have about you,
- request that we delete personal data that we no longer have a legal basis to process,
- request that we stop processing your personal data for direct marketing purposes by withdrawing your consent,
- object to the processing of your personal data (incl. profiling) based on our legitimate interest if you believe that the balance of interests we have made is not correct in your individual case,
- request that we limit the processing of your or some of your personal data while we investigate a complaint.
If you exercise any of your rights mentioned above, we will check that you are eligible. In cases where your request cannot be fulfilled immediately, in most cases this will happen within a month. Should your request require additional time, you will be informed of this within one month of receiving your request. If you are dissatisfied with our processing of your personal data or our handling of your request to exercise your rights as a data subject, you have the right to file a complaint with the responsible data protection authority:
www.tietosuoja.fi, tietosuoja@om.fi, The Office of the Data Protection, PL 800, 00531 Helsinki.
